OUTSTANDING NEW INNOVATOR DRIVER

The new range also includes other outstanding products the Veloct driver, fairway, hybrid and irons, Tri-Mass irons and Innovator wedges and putters and bags.

But it is the driver that will catch the eye more than most thanks to its unique shape. Bucking the trend of square drivers, Benross have put their grey matter to good use, hence the Innovator name, and come up with an arch shape that allows the head to be stretched, for a structurally stronger shape and higher MOI.

You can also tinker with your launch angle thanks to the interchangeable weight that forms the Trajectory Control System.The Innovator comes with a standard 3g weight but this can be changed for a 9g weight that increases your launch angle by up to 3°.

Constructed from forged titanium, it incorporates Thin Crown Technology allowing weight to be repositioned in specific areas within the head creating a lower centre of gravity.

It also features the new Grafalloy 75g Pro Launch Platinum driver shaft and Golf Pride's DD2 grip.